Arthur’s promise is a community around one of the most recognizable characters in children’s literature, while helping support the thing at the heart of Arthur’s world: a love of reading.

In collaboration with Marc Brown, all creator rewards generated by the project are shared with Reading Is Fundamental (RIF), the nation’s leading children’s literacy nonprofit. RIF works to inspire the joy of reading, provide children with access to books and reading resources, and help create a nation of lifelong readers.

From Arthur fans to crypto degens, the goal is simple: have fun, build a community, and turn attention into something meaningful.

Arthur was built around the idea that stories can make a difference. We want to carry that idea forward — one meme, one reader, and one donation at a time.